What is branding? You’re probably wondering exactly what this means and why is it important not just for businesses but individuals as well. In simple teams branding is a representation and communication of one’s personality, style, and core values. Basically branding is your promise to your audience or customer. Branding can tell them what to expect from you, your product or service. Branding also helps set you apart from your competitors or others.

Identify Your Brand

Finding your brand can be hard to do. It involves digging deep and answering a few different questions about your mission and values. Some of these questions are who you are, what you want to be and who people perceive you or your business to be. Finding the answers to these questions can help you to identify your strengths and believes and can lead you in to creating your brand.

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Think about yourself or your business. Are you innovate in your industry? Do you have more experience and reliability? Is your service or product a high-end one or a more affordable one? Thinking about these questions can help you identify your branding faster.

Parts of Branding

Once you have identified you brand is time to get moving on how you’re going to communicate and deliver this message. This is more commonly known as brand strategy. Brand strategy is the how, what where and whom your communicating your message to. Your distribution channel is also part of your brand strategy.  The last part of branding is how you communicate both visually and verbally.

As part of your visual branding you should consider making a great logo. Along with focusing on fonts, color schemes and photography so you can keep up consistency, making it easier for your audience to identify with you. If you want to learn more about logo creation make sure you check out this article.

Next as part of your verbal branding you should create a “voice” for you or your company. This should be applied to not just you verbal communication but written as well. When considering your voice you want to make it match with your target audience. Think about a few questions like; Is you brand friendly? You would need to more conversational. Or is you brand more ritzy? You would need to be more formal. Also, as part of your verbal branding developing a tagline is a good consideration. For taglines remember to make it concise, meaningful and memorable.

Final thoughts

So what is the main point for you to take away from all this? Ultimately it is about, creating a clear and concise brand and communicating it to your audience. Creating a brand strategy can help you with your branding efforts and are worth the time that you put in to them. Remember you want to create branding that reflects you, your business and your ideals so you can have the opportunity to connect with customers and be memorable.

References

Branding. (n.d.). Retrieved from Entrepreneur: https://www.entrepreneur.com/encyclopedia/branding

Pfautz, S. (2015, September 22). Brandning- You Companies Language . Retrieved from Push 10 : https://www.push10.com/brand-language/?url=campaign=6646044444&content=415179525089&keyword=&gclid=Cj0KCQjw6sHzBRCbARIsAF8FMpXMlgWRY3UigUMLkSnnno__anLiPR_KxXdR_qxXjGKVDxe7X0Ktkf0aAi34EALw_wcB